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UBank

Australia’s leading digital bank gets social

Strategy & Campaigns

We delivered:

A new approach to content and social, extending on the prowess of Australia’s leading digital bank.

The Project:

Starting with a new Social Media Strategy allowed us to develop new creative look and feel alongside an evidence-based approach to and execution of content and media buying. Integrating utility-based content into their site, supported by social media, allowed UBank to target their audiences during the different stages of the customer journey.