Taronga Conservation Society Australia

A redesigned digital experience

Web design & build

The Brief:

Completely redesign and build the Taronga website on future proof technology to drive visitor growth and engagement.

The Approach:

Taronga required a complete update to the CMS, Information Architecture and visual design, encompassing both Taronga Zoo Sydney and Taronga Western Plains Zoo. It was a particularly complex ecosystem including information, accommodation, experiences, education, events, fundraising and conservation initiatives.

We delivered the new website through an agile UX research, design and development process. Throughout the Discovery and Design phases, we pursued a UX process that pragmatically drew on existing research, so that we could use audience testing to rapidly validate and iterate. We identified and developed the most appropriate technology, architecture and designs to meet key audience information needs while meeting Taronga's business objectives. We have continued to optimise and improve the website by conducting regular A/B tests.

In order to drive continued visitor growth and engagement

The Result:

  • Delivered a fast loading and accessible mobile-first website
  • Increased online revenue through ticket sales by improving the path to purchase
  • Advanced data driven insights, user behaviour mapping and tracking capability
  • Compliance with WCAG 2.0 AA accessibility standards