From space leaps to big breaks
A cross-channel social campaign, driving a conversion and performance-based outcome.
Red Bull Weekender was launched in 2016 as Sydney’s biggest exploration of underground music, art and culture. Hosted across a variety of venues in the city (from a 20,000 person show in The Domain to intimate workshops and talks) they needed to raise awareness to a new property, and sell tickets fast. With a highly targeted approach to creative and paid media, Present Company drove brand awareness and ticket sales from both metropolitan and regional/interstate communities.
On a budget of just over $50k, the campaign generated more than 8 million impressions to sell out 90% of the festival’s event program, while using creative content to enhance the community’s understanding of Red Bull’s values as a culture-driven organisation.