From the beaches of Byron to the lights of Vivid Sydney
Always On social media content and community management strategy + Paid Social Strategy (2012-2017)
Destination NSW Always On Social Media Content and Community Management Strategy
We developed a disciplined approach to creative concepting and production in collaboration with the client. We executed content across platforms, focused on optimising paid media and rapid reporting and analytics, to ensure it was continuously improving.
- All KPIs achieved.
- Engagement rates sustained above 10% on Facebook, >3.6m people reached each month.