Destination NSW

From the beaches of Byron to the lights of Vivid Sydney


We delivered:

Always On social media content and community management strategy + Paid Social Strategy (2012-2017)

The Project:

Destination NSW Always On Social Media Content and Community Management Strategy.

We developed a disciplined approach to creative concepting and production in collaboration with the client. We executed content across platforms, focused on optimising paid media and rapid reporting and analytics, to ensure it was continuously improving.

The Result:

  • All KPIs achieved.
  • Engagement rates sustained above 10% on Facebook, >3.6m people reached each month.