Craveable Brands.

Rewarding loyalty through technology

App design & build

The Brief:
Reinvigorate loyalty for Craveable by redeveloping the loyalty apps for Red Rooster and Oporto across web, iOS and Android.

The Project:
The previous loyalty programme had low levels of user engagement due to poor UX and a stagnant feature set. This caused a decline in franchisee support and user acquisition levels, and low levels of brand loyalty amongst QSR restaurants.

We conducted a high-level UX and Discovery phase (50% budget), including ~3500 surveys, ~2500 feedback logs, ~150 in-app reviews and interviews to determine user requirements and best app design. To encourage franchisee buy-in we developed an immersive prototype that was both presented at conferences and available for testing on pre-configured devices.

The Result:

  • Increased annual consumer transactions while reducing support load
  • Improved on-boarding and re-engage franchisees and other stakeholders
  • Consolidated digital platforms on upgraded infrastructure
  • Provide rich customer data & analytics