Rewarding loyalty through technology
App design & build
Reinvigorate loyalty for Craveable by redeveloping the loyalty apps for Red Rooster and Oporto across web, iOS and Android.
The previous loyalty programme had low levels of user engagement due to poor UX and a stagnant feature set. This caused a decline in franchisee support and user acquisition levels, and low levels of brand loyalty amongst QSR restaurants.
- Increased annual consumer transactions while reducing support load
- Improved on-boarding and re-engage franchisees and other stakeholders
- Consolidated digital platforms on upgraded infrastructure
- Provide rich customer data & analytics